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Internet marketing
Werbung
13,768
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9,709
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3,884
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3,824
Psychologie
3,504
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941
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advertising
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10
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Bergemann, Dirk
9
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7
Fogel, Joshua
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Ghose, Anindya
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6
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Balseiro, Santiago R.
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ICORIA <13., 2014, Amsterdam>
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International Electronic Publishing Research Centre
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Nordic Council of Ministers
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Taylor and Francis.
1
The Council of State Governments
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1
University of California at Berkeley
1
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1
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International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
44
Journal of business research : JBR
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
39
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of promotion management : JPM
18
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing research
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
CESifo working papers
9
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Marketing letters : a journal of research in marketing
9
Marketing science
9
Electronic commerce research
8
Operations research
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
Discussion papers / CEPR
7
International journal of electronic commerce : IJEC
7
Journal of internet commerce
7
NBER working paper series
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Electronic commerce research and applications
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ECONIS (ZBW)
1,778
USB Cologne (EcoSocSci)
6
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1
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1
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
3
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
4
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
5
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
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6
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
7
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Saved in:
8
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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9
Shradhanjali.com : new address for memories of our ancestors
Ghura, Amarpreet Singh
;
Abhishek
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 323-329
Persistent link: https://www.econbiz.de/10011833433
Saved in:
10
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
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