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Internet marketing
Entrepreneurship
48
Entrepreneurship approach
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Unternehmensgründung
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Business start-up
36
Marketing
25
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18
SME
18
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Consumer behaviour
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Innovationsmanagement
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Unternehmer
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Beziehungsmarketing
5
Market research
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Marketing theory
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Marketingtheorie
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Relationship marketing
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Social web
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Bibliometrics
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Bibliometrie
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Brand management
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Competitive advantage
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Miles, Morgan P.
5
Gonc̦alves, Helena Martins
2
Harrigan, Paul
2
Rey-Martí, Andrea
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Roig-Tierno, Norat
2
Anaya-Sánchez, Rafael
1
D'Alessandro, Steven
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Daly, Timothy
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Esteban-Millat, Irene
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Evers, Uwana
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Psychology & marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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The role of qualitative research in current digital social media : issues and aspects - an introduction
Gonc̦alves, Helena Martins
;
Rey-Martí, Andrea
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1023-1028
Persistent link: https://www.econbiz.de/10011627280
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2
Special issue: The role of qualitative research in current digital social media : issues and aspects
Gonc̦alves, Helena Martins
(
ed.
);
Rey-Martí, Andrea
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011627323
Saved in:
3
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
4
From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul
;
Miles, Morgan P.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
21
(
2014
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
Saved in:
5
Promote or Perish? : a brief note on academic social networking sites and academic reputation
D'Alessandro, Steven
;
Miles, Morgan P.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 405-411
Persistent link: https://www.econbiz.de/10012249052
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