The role of qualitative research in current digital social media : issues and aspects - an introduction
Helena Martins Gonçalves, Andrea Rey-Martí, Norat Roig-Tierno, Morgan P. Miles
| Year of publication: |
December 2016
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|---|---|
| Authors: | Gonc̦alves, Helena Martins ; Rey-Martí, Andrea ; Roig-Tierno, Norat ; Miles, Morgan P. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1023-1028
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| Subject: | Online-Marketing | Internet marketing | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20935 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627280