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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Success strategies and web elements in online marketplaces : a moderated-mediation analysis of seller types on eBay
Walia, Nitin; Zahedi, Fatemeh Mariam - In: IEEE transactions on engineering management : EM 60 (2013) 4, pp. 763-776
Persistent link: https://www.econbiz.de/10010208940
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Influencer marketing : an instrument to proliferation of the digital occurrence
Sharma, Bhuvanesh Kumar; Bhatt, Vimal Kamleshkumar; … - In: International journal of enterprise network management … 12 (2021) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012797760
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Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
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Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap; Nurlida Ismail - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
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Monetizing disinformation in the attention economy : the case of genetically modified organisms (GMOs)
Ryan, Camille D.; Schaul, Andrew J.; Butner, Ryan; … - In: European management journal 38 (2020) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10012211542
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Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof - In: European research studies 25 (2022) 3, pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
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The differential effects of online peer review and expert review on service evaluations : the roles of confidence and information convergence
Keh, Hean Tat; Sun, Jin - In: Journal of service research : JSR 21 (2018) 4, pp. 474-489
Persistent link: https://www.econbiz.de/10011951812
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Expecting transformation of marketing during the post-pandemic new normal : qualitative research of marketing managers in Georgia
Gigauri, Iza; Djakeli, Kakhaber - In: International journal of sustainable economies … 10 (2021) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10012799934