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Within the last three years, Google has acquired YouTube and DoubleClick and has attempted to control part of Yahoo!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these deals with a focus on consumer welfare. Consumers are...
Persistent link: https://www.econbiz.de/10003793997
Within the last three years, Google has acquired YouTube and DoubleClick and has attempted to control part of Yahoo!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these deals with a focus on consumer welfare. Consumers are...
Persistent link: https://www.econbiz.de/10014210630
Web 1.0 -- Web 2.0 -- Dawn of the curation age -- Curators transform marketing -- Curators revolutionize buying -- The war for curators -- Curation concepts -- Curation principles -- Curation practices -- The collection -- Start curating -- Curate in a world without good or bad taste --...
Persistent link: https://www.econbiz.de/10011989158
This paper studies a model of search engine competition with endogenous obfuscation. Platforms may differ in the quality of their search algorithms. I study the impact of this heterogeneity in consumer surplus, seller profits and platform revenue. I show that the dominant platform will typically...
Persistent link: https://www.econbiz.de/10014444933
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This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses...
Persistent link: https://www.econbiz.de/10011980703
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet, Google's parent, and Facebook receive more than 60...
Persistent link: https://www.econbiz.de/10012012003
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