How should search ads platform balance ads quality and quantity : comparison between business search and community search ads
Year of publication: |
2016
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Authors: | Li, Xiaoling ; Yan, Hui ; Li, Xinjian |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 22.2016, 6, p. 331-347
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Subject: | search advertisement platform | two-sided market | business search | search advertisement strategy | search advertisement | community search | ads quantity | ads quality | assimilation | contrast | Online-Marketing | Internet marketing | Werbung | Advertising | Suchmaschine | Search engine | Suchtheorie | Search theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Informationskosten | Information costs | Arbeitsuche | Job search | Digitale Plattform | Digital platform | Informationsverhalten | Information behaviour |
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