Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. program International Fashion Retail … since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College …

The Digital Marketing Playbook: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns … -- Contents -- Preface -- Chapter 1: An Introduction to Digital Marketing -- What Makes This Book Different? -- Start with the …: Helping You Hide -- GSC Tool Reports -- Stage 3: Off-Page Optimization -- Link Formats -- Link Building -- Content Marketing …

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks … MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training … courses in industry Support resources for researchers and practitioners in the fields of marketing, management, and …

Electronic Marketing -- Electronic Commerce -- Online-Marketing -- Online-Marktforschung -- Lösungsskizzen zu den … Online-Marketing ein. Im Electronic Commerce stehen die wesentlichen Geschäftsmodelle und aktuellen Ansätze im Vordergrund …. Im Online-Marketing liegt das Hauptaugenmerk auf den zentralen kommunikations- und distributionspolitischen Instrumenten …

"The Digital Marketing Playbook is based off the Digital Marketing Institute's introductory program and provides an … innovative methodology for implementing digital marketing. The principle behind the book can best be summed up as "Start with the … customer and work backwards". Digital marketing fundamentally is the story of the empowered consumer. The evolution of the …