Fashion and Film : Moving Images and Consumer Behavior

edited by Peter Bug

1. An Introductory Viewpoint to Fashion and Film -- 2. Cinema Films Influencing Fashion -- 3. Fashion and fashion advertisement in TV – Study Germany -- 4. Fashion Product Placement in International TV Series -- 5. YouTube Fashion Videos -- 6. Instagram Fashion Videos -- 7. Self-referencing Fashion Brand Films -- 8. Music Videos and Fashion Business– Hip-hop study -- 9. Fashion Show Films -- 10. Event Films Influencing Fashion -- 11. Product Presentation with Moving Images in Fashion E-Commerce -- 12. Product Presentation with Moving Images in Fashion E-Commerce -- 13. Analysis of motion pictures in fashion stores in Stuttgart -- 14. The Future of Fashion Films in Augmented Reality and Virtual Reality

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Year of publication:	2020 ; 1st ed. 2020
Other Persons:	Bug, Peter (ed.)
Publisher:	Singapore : Springer
Subject:	Mode \| Fashion \| Marketing \| Online-Marketing \| Internet marketing \| Film \| Filmwerbung

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Extent:	1 Online-Ressource (XVI, 301 p. 131 illus., 29 illus. in color)
Series:	Springer Series in Fashion Business Springer eBooks / Business and Management
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-981-13-9542-0 ; 978-981-13-9541-3
Other identifiers:	10.1007/978-981-13-9542-0 [DOI]
Classification:	Marketing ; Handel
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012398900