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Internet marketing
Werbung
11,492
Advertising
11,261
Marketing
6,816
Deutschland
4,882
Consumer behaviour
4,601
Konsumentenverhalten
4,505
Werbewirkung
4,102
Theorie
4,052
Theory
4,007
Advertising effects
3,990
Germany
3,875
Marketingmanagement
2,678
Online-Marketing
2,584
Marketing management
2,238
Brand management
1,821
Electronic Commerce
1,817
Markenführung
1,802
Verbraucherverhalten
1,606
Beziehungsmarketing
1,584
Markenpolitik
1,583
Relationship marketing
1,573
Unternehmen
1,511
Kundenmanagement
1,484
advertising
1,401
USA
1,310
Internet
1,295
Marktforschung
1,184
Strategisches Management
1,091
United States
1,070
Social Web
1,001
Social web
1,001
Markenartikel
937
Management
920
Markenimage
883
Erfolgsfaktor
855
Öffentlichkeitsarbeit
808
Aufsatzsammlung
794
Internationales Marketing
793
Market research
785
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443
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1,163
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6
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47
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30
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22
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Kreutzer, Ralf T.
24
Wilbur, Kenneth C.
17
Lammenett, Erwin
16
Chaffey, Dave
12
Dwivedi, Yogesh Kumar
12
Jerath, Kinshuk
12
Kollmann, Tobias
12
Olbrich, Rainer
12
Schultz, Carsten D.
11
Bonatti, Alessandro
10
Sayedi, Amin
10
Schwarz, Torsten
10
Scott, David Meerman
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Fogel, Joshua
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Rozendaal, Esther
8
Tuten, Tracy L.
8
Beilharz, Felix
7
Bellman, Steven
7
Choi, Yung Kyun
7
Fritz, Wolfgang
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Strauss, Judy
7
Voorveld, Hilde
7
Wirtz, Bernd W.
7
Calvano, Emilio
6
Cho, Chang-Hoan
6
Danaher, Peter J.
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Holsing, Christian
6
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Springer Fachmedien Wiesbaden
48
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
National Bureau of Economic Research
8
Springer Gabler <Firma>
8
MITP Verlags-GmbH & Co. KG
6
Wiley-VCH
6
IGI Global
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
American Marketing Association
3
Books on Demand GmbH <Norderstedt>
3
Campus Verlag
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Nomos Verlagsgesellschaft
3
Springer International Publishing
3
RWTH Aachen
2
Rheinwerk Verlag
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Berliner Wissenschafts-Verlag
1
Bundesanzeiger Verlag
1
EBS Business School
1
Econ Verlag
1
Edward Elgar Publishing
1
European Advertising Academy
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Frankfurt School Verlag GmbH
1
Frankreich / Section des Activités Économiques
1
Friedrich-Schiller-Universität Jena
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Galileo Press
1
Gesellschaft zur Erforschung des Markenwesens
1
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Published in...
All
International journal of advertising : the review of marketing communications
80
SpringerLink / Bücher
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
International journal of internet marketing and advertising : IJIMA
44
Journal of business research : JBR
43
Journal of marketing communications
42
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
31
Springer eBook Collection
26
Journal of advertising research
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing research : JMR
18
Journal of promotion management : JPM
18
Journal of retailing and consumer services
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Lehrbuch
15
European journal of operational research : EJOR
13
Journal of marketing
13
Research
13
Journal of current issues and research in advertising
12
Marketing science
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Premier reference source
11
Springer eBooks / Business and Economics
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
essentials
10
CESifo working papers
9
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
NBER working paper series
8
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Source
All
ECONIS (ZBW)
2,399
USB Cologne (EcoSocSci)
80
Other ZBW resources
6
RePEc
5
Showing
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1
InterActive marketing : how to use integrated offer-driven
advertising
, database marketing and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
2
Internet
advertising
: theory and research
Schumann, David W.
(
ed.
)
-
2007
-
Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
Saved in:
3
Der Köder zum Mitmachen : Online-Mediaplanung mit Targeting-Technologien
Kastner, Margit
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
Saved in:
4
Always on :
advertising
, marketing, and media in an era of consumer control
Vollmer, Christopher
;
Precourt, Geoffrey
-
2008
Persistent link: https://www.econbiz.de/10008698216
Saved in:
5
Mobile
advertising
: supercharge your brand in the exploding wireless market
Sharma, Chetan
;
Herzog, Joe
;
Melfi, Victor
-
2008
Persistent link: https://www.econbiz.de/10003603616
Saved in:
6
Multimediale Produktwerbung : Möglichkeiten, Grenzen, Beispiele
Jasperneite, Michael
-
2008
Persistent link: https://www.econbiz.de/10003704475
Saved in:
7
Werbewirksames E-Mail-Marketing : eine experimentelle Studie zur Wirkung formaler Gestaltungselemente der E-Mail-Kommunikation auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
-
2011
Persistent link: https://www.econbiz.de/10008987271
Saved in:
8
The mood of information : a critique of online behavioural
advertising
McStay, Andrew
-
2011
Persistent link: https://www.econbiz.de/10009159547
Saved in:
9
Targeted
advertising
and consumer privacy concerns : experimental studies in an internet context
Gröne, Nicole
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009523420
Saved in:
10
Ideen : Werbetexten in einer neuen Medien- und Marketing-Epoche
Iezzi, Teressa
-
2011
-
Dt. Lizenzausg.
Persistent link: https://www.econbiz.de/10009315239
Saved in:
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