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"Sponsored links" or "advertisements"? : measuring labeling alternatives in internet search engines
Edelman, Benjamin; Gilchrist, Duncan Sheppard - 2010
Persistent link: https://www.econbiz.de/10008729322
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Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran
Mohajerani, Ali; Baptista, João; Nandhakumar, Joe - In: Technological forecasting & social change : an … 95 (2015), pp. 16-31
Persistent link: https://www.econbiz.de/10011474508
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The efficiency of market-assisted choice : an experimental analysis of mobile phone connection service recommendations
Earl, Peter E.; Friesen, Lana; Shadfort, Christopher - In: Journal of institutional economics 13 (2017) 4, pp. 849-873
Persistent link: https://www.econbiz.de/10012106838
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How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, Karen; Turnbull, Sarah - In: Marketing theory 21 (2021) 4, pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
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Digital markets, competition regimes and models of capitalism : a comparative institutional analysis of European and US responses to Google
Kornelakis, Andreas; Hublart, Pauline - In: Competition & change : the journal of global business … 26 (2022) 3/4, pp. 334-356
Persistent link: https://www.econbiz.de/10013257761
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Salespeople's work toward the institutionalization of social selling practices
Schmitt, Laurianne; Casenave, Eric; Pallud, Jessie - In: Industrial marketing management : the international … 96 (2021), pp. 183-196
Persistent link: https://www.econbiz.de/10013194572
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Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen; Alhabash, Saleem - In: Journal of promotion management : JPM 24 (2018) 4, pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
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The effects of online credible review on brand trust dimensions and willingness to buy : evidence from Vietnam consumers
Van Dat Tran; Minh Dung Nguyen; Lan Anh Lương - In: Cogent business & management 9 (2022) 1, pp. 1-14
This study investigated the relationship between source, receiver, review quality, review sidedness, review consistency …
Persistent link: https://www.econbiz.de/10014420521
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Computational and Strategic Business Modelling : IC-BIM 2021, Athens, Greece
Sakas, Damianos P. (ed.); Nasiopoulos, Dimitrios (ed.);  … - International Conference on Business Intelligence and … - 2024
This book presents advanced methods in business intelligence models that are applicable in research areas of business and enterprise research such as business informatics, e-business, customer behavior and agricultural business. Featuring selected contributions presented at the 2021...
Persistent link: https://www.econbiz.de/10014475022
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Supply chian equilibrium among companies with offline and online selling channels
Yu, Yugang; Han, Xiaoya; Liu, Jie; Cheng, Qin - In: International journal of production research 53 (2015) 21/22, pp. 6672-6688
Persistent link: https://www.econbiz.de/10011434500