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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
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On sellers' cooperation in hybrid marketplaces
Bisceglia, Michele; Padilla, Atilano Jorge - In: Journal of economics & management strategy : JEMS 32 (2023) 1, pp. 207-222
Persistent link: https://www.econbiz.de/10014278066
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1998-: Thousand Oaks, CA : SAGE Publishing; 1998-2008: …; … - 12.1998 -
Persistent link: https://www.econbiz.de/10000657304
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Conceptual and operative aspects of e-merchandising
Martínez, Inmaculada J.; Aguado, Juan Miguel - In: International journal of internet marketing and … 4 (2007/08) 2/3, pp. 197-212
Persistent link: https://www.econbiz.de/10003651623
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Virtuelles Marketing : Erfolgsfaktor der Zukunft
Harms, Fred; Ahlert, Dorothee - In: Pharmamarketing : gesundheitsökonomische Aspekte einer …, (pp. 295-305). 2008
Persistent link: https://www.econbiz.de/10003743950
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The interaction between digital marketing communication and customer loyalty
Merisavo, Marko - 2008
Persistent link: https://www.econbiz.de/10003766169
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The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Merisavo, Marko (contributor) - 2008
Persistent link: https://www.econbiz.de/10003769108
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Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali - In: Contemporary research in e-branding, (pp. 61-77). 2009
Persistent link: https://www.econbiz.de/10003778168
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Enhancing information management through data mining analytics to increase product sales in an e-commerce platform
Kudyba, Stephan; Lawrence, Kenneth - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 97-104
Persistent link: https://www.econbiz.de/10003781008
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The role of e-sellers' overall reputation on trust formation, purchase intention and purchase satisfaction : a developing country perspective
Shareef, Mahmud Akhter; Kumar, Vinod; Kumar, Uma; … - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 105-134
Persistent link: https://www.econbiz.de/10003781018