The role of e-sellers' overall reputation on trust formation, purchase intention and purchase satisfaction : a developing country perspective
Mahmud Akhter Shareef, Vinod Kumar, Uma Kumar and Subhas C. Misra
Year of publication: |
2008
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Authors: | Shareef, Mahmud Akhter ; Kumar, Vinod ; Kumar, Uma ; Misra, Subhas C. |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 2.2008/09, 2, p. 105-134
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Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Reputation | Vertrauen | Confidence | Verbraucherberatung | Consumer advice | Bangladesch | Bangladesh |
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