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Journal of retailing and consumer services
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Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
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Between you and me : the effects of content ephemerality and the role of social value orientation in luxury brands' social media communication
Lim, Heejin
;
Childs, Michelle
;
Cuevas, Leslie
;
Lyu, Jewon
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 120-132
Persistent link: https://www.econbiz.de/10012500702
Saved in:
2
Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe
;
Cuevas, Leslie M.
;
Chong, Sze Man
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
Saved in:
3
Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
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