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Internet marketing
Online-Marketing
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Donthu, Naveen
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Lohtia, Ritu
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International journal of electronic marketing and retailing : IJEMR
2
A reader in marketing communications
1
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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2
The impact of content and design elements on banner advertising click-through rates
Lohtia, Ritu
;
Donthu, Naveen
;
Hershberger, Edmund K.
- In:
A reader in marketing communications
,
(pp. 201-213)
.
2005
Persistent link: https://www.econbiz.de/10003292732
Saved in:
3
Evaluating the efficiency of Internet banner advertisements
Lohtia, Ritu
;
Donthu, Naveen
;
Yaveroglu, Idil
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 365-370
Persistent link: https://www.econbiz.de/10003451427
Saved in:
4
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
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