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When Old Is Gold: The Role of...
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Internet marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of consumer research : JCR ; an interdisciplinary journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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I really know you : how influencers can increase audience engagement by referencing their close social ties : editor's choice
Chung, Jaeyeon
;
Ding, Yu
;
Kalra, Ajay
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 683-703
Persistent link: https://www.econbiz.de/10014444182
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2
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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3
Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.
;
Desai, Preyas S.
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1511
Persistent link: https://www.econbiz.de/10009313063
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The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
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