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15
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14
International journal of internet marketing and advertising : IJIMA
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Springer eBook Collection
10
Journal of marketing education : JME
8
Journal of internet commerce
7
Cogent business & management
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of technology marketing : IJTMkt
5
Journal of promotion management : innovations in planning and applied research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
European research studies
4
Journal of advertising research
4
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4
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4
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4
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4
essentials
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of fashion marketing and management
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Palgrave Studies of Marketing in Emerging Economies
3
Premier reference source
3
Sport management review
3
The international review of retail, distribution and consumer research
3
The marketing review
3
The new rules of social media series
3
Tourism and hospitality research : the surrey quarterly review
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Young consumers : insight and ideas for responsible marketers
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... für Dummies
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Advanced digital marketing strategies in a data-driven era
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Athens journal of business & economics : AJBE
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Developing digital marketing : relationship perspectives
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ECONIS (ZBW)
684
USB Cologne (EcoSocSci)
56
BASE
4
RePEc
3
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1
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
2
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
3
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
4
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
5
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
6
Digital content
marketing
's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
7
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
8
Consumer based brand equity in the 21st century : an examination of the role of social media
marketing
Yazdanparast, Atefeh
;
Joseph, Mathew
;
Muniz, Fernanda
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10011615374
Saved in:
9
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
10
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
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