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Internet marketing
Malaysia
15,983
Markenimage
10,778
Brand image
10,564
Consumer behaviour
7,113
Konsumentenverhalten
7,106
Markenführung
6,938
Brand management
6,937
Islamic finance
6,805
Islamisches Finanzsystem
6,605
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3,236
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3,208
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2,382
Islamische Staaten
2,283
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2,254
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2,229
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2,228
Indonesien
1,654
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1,608
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1,514
Bank
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Theorie
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1,044
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1,032
Social web
1,032
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1,008
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1,001
Bankmarketing
996
Werbewirkung
991
Advertising effects
988
Welt
953
World
950
Customer satisfaction
944
Kundenzufriedenheit
944
Singapur
940
Online-Marketing
937
South Korea
889
Südkorea
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Schivinski, Bruno
7
Vashisht, Devika
7
Sreejesh, S.
6
Loureiro, Sandra Maria Correia
5
Okumus, Fevzi
5
Ranfagni, Silvia
5
Rita, Paulo
5
Aslam, Wajeeha
4
Bilgihan, Anil
4
Dwivedi, Yogesh Kumar
4
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
4
Hollebeek, Linda D.
4
Loginova, Oksana
4
Motta, Massimo
4
Nusair, Khaldoon
4
Penta, Antonio
4
Rahman, Zillur
4
Sashittal, Hemant Chaitanya
4
Thurasamy Ramayah
4
Al-Mamun, Abdullah
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bilro, Ricardo Godinho
3
Burmann, Christoph
3
Chakraborty, Uttam
3
Cheung, Man Lai
3
Dou, Wenyu
3
Dąbrowski, Dariusz
3
Farhat, Kashif
3
Fernandes, Teresa
3
Gensler, Sonja
3
Groenen, Patrick J. F.
3
Johnson, Lester W.
3
Kagie, Martijn
3
Khan, Imran
3
Kian Yeik Koay
3
Kim, Hye-yŏng
3
Kumar, Vikas
3
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3
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Haufe-Lexware GmbH & Co. KG
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Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
21
Journal of marketing communications
16
Tourism management : research, policies, practice
15
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing intelligence & planning
13
International journal of advertising : the review of marketing communications
10
Journal of promotion management : JPM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism management perspectives : TMP
9
Asia Pacific journal of marketing and logistics
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of internet commerce
8
Journal of marketing management : MM
8
International journal of hospitality management
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
International journal of consumer studies
5
International journal of electronic business : IJEB
5
Journal of advertising research
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
Electronic commerce research
4
European journal of marketing
4
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ECONIS (ZBW)
928
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21
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21
Suchmaschinenmarketing: profitable Kampagnensteuerung
Gerstmeier, Eva
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
(
2008
)
3
,
pp. 138-142
Persistent link: https://www.econbiz.de/10003644495
Saved in:
22
Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
Saved in:
23
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
24
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
25
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
26
The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam
;
Shehnaz Tehseen
- In:
SocioEconomic challenges : SEC
2
(
2018
)
3
,
pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
Saved in:
27
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
28
New marketing strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Saved in:
29
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
30
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
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