Islamic banking marketing services : brand perceptions and implications
Year of publication: |
2009
|
---|---|
Authors: | Ahmad, Khaliq ; Ghulam Ali Rustam |
Published in: |
Brand research : [an outcome of the second International Conference on Brand Management]. - New Delhi : Macmillan Publ. India, ISBN 0-230-32870-9. - 2009, p. 175-189
|
Subject: | Bankmarketing | Bank marketing | Islamisches Finanzsystem | Islamic finance | Markenimage | Brand image | Malaysia |
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