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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Experiment
43,745
Theorie
25,611
Theory
25,168
Auktionstheorie
11,053
Nachfrage
10,780
Auction theory
10,752
Demand
10,749
Relationship marketing
8,912
Beziehungsmarketing
8,884
USA
7,979
Spieltheorie
7,693
United States
7,677
Game theory
7,514
Brand management
7,471
Markenführung
7,430
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6,641
Markenimage
6,601
Deutschland
5,732
Customer satisfaction
5,626
Online-Handel
5,579
Auktion
5,568
Online retailing
5,568
Auction
5,540
Kundenzufriedenheit
5,468
Germany
5,272
Social Web
4,822
Social web
4,820
Online-Marketing
4,717
Service quality
4,515
Dienstleistungsqualität
4,476
Einzelhandel
4,309
Retail trade
4,265
Brand
4,258
Markenartikel
4,246
Electronic Commerce
4,171
E-commerce
4,048
Vertrauen
4,038
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837
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Dwivedi, Yogesh Kumar
14
Decarolis, Francesco
13
Filieri, Raffaele
13
Ghose, Anindya
13
Penta, Antonio
13
Jerath, Kinshuk
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Nazerzadeh, Hamid
10
Pauwels, Koen
10
Rita, Paulo
10
Sayedi, Amin
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Akram, Umair
9
Bellman, Steven
9
Chen, Jianqing
9
Goldmanis, Maris
9
Hollebeek, Linda D.
9
Schwarz, Michael
9
Usman, Osly
9
Balseiro, Santiago R.
8
Bonatti, Alessandro
8
Edelman, Benjamin
8
Hauser, John R.
8
Hosanagar, Kartik
8
Kannan, P. K.
8
Lewis, Randall A.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Ostrovsky, Michael
8
Reijmersdal, Eva A. van
8
Sahni, Navdeep S.
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Athey, Susan
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
6
Springer Fachmedien Wiesbaden
6
Information Resources Management Association
5
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
Universität Bremen
1
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Published in...
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Journal of business research : JBR
199
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of internet commerce
53
Journal of promotion management : innovations in planning and applied research
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of hospitality management
51
International journal of electronic marketing and retailing : IJEMR
49
Management science : journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
39
Information systems research : ISR
38
Journal of marketing
33
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of management information systems : JMIS
29
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of electronic commerce research : JECR
28
International journal of consumer studies
27
International journal of technology marketing : IJTMkt
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Young consumers : insight and ideas for responsible marketers
26
Marketing intelligence & planning
25
Psychology & marketing
25
Journal of marketing research : JMR
24
Journal of hospitality marketing & management
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
International journal of electronic commerce : IJEC
22
Journal of marketing management : MM
22
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Source
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ECONIS (ZBW)
4,687
Other ZBW resources
13
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1
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1
Research on the purchase behavior of customer-to-customer online
auction
Chen, Ruey-shin
;
Chiu, Chung-ching
;
Chiang, Jaw-ching
; …
-
2007
Persistent link: https://www.econbiz.de/10003892049
Saved in:
2
How do online bidders differ from non-bidders?
Hou, Jianwei
;
Elliott, Kevin M.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 18-25
Persistent link: https://www.econbiz.de/10010233550
Saved in:
3
Perceived deception in online auctions : antecedents and consequences
Fang, Yu-Hui
;
Li, Chia-Ying
- In:
Human systems management : HSM
33
(
2014
)
4
,
pp. 181-197
Persistent link: https://www.econbiz.de/10010472700
Saved in:
4
Brand equity effects on bidding strategies in an online environment : evidence from eBay coin auctions
Bozman, Carl S.
;
McPherson, Matthew Q.
;
Friesner, Dan
; …
- In:
International journal of e-business research : an …
10
(
2014
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010425644
Saved in:
5
Success strategies and web elements in online marketplaces : a moderated-mediation analysis of seller types on eBay
Walia, Nitin
;
Zahedi, Fatemeh Mariam
- In:
IEEE transactions on engineering management : EM
60
(
2013
)
4
,
pp. 763-776
Persistent link: https://www.econbiz.de/10010208940
Saved in:
6
Competitive target advertising and consumer data sharing
Zhao, Xia
;
Xue, Ling
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
3
,
pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
Saved in:
7
Position ranking and auctions for online marketplaces
Chu, Leon Yang
;
Nazerzadeh, Hamid
;
Zhang, Heng
- In:
Management science : journal of the Institute for …
66
(
2020
)
8
,
pp. 3617-3634
Persistent link: https://www.econbiz.de/10012289184
Saved in:
8
The role of signals in online
auction
purchase decisions
Cypryjański, Jacek
;
Grzesiuk, Aleksandra
- In:
Folia oeconomica Stetinensia : FOS
15
(
2015
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10011625472
Saved in:
9
Beyond the last touch : attribution in online advertising
Berman, Ron
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 771-792
Persistent link: https://www.econbiz.de/10011951271
Saved in:
10
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
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