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Internet marketing
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
6
Distribution channel
5
Vertriebsweg
5
Online-Marketing
4
Social Web
4
Social web
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Competitive advantage
3
Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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Algorithm
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Brand management
2
Customer analysis
2
Customer satisfaction
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Customers
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E-commerce
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Einzelhandel
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Electronic Commerce
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Kunden
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Kundenanalyse
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Kundenorientierung
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Kundenzufriedenheit
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Machine learning
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Markenführung
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Marketing
2
Marktforschung
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Organizational brand communication
2
Resource-based view
2
Ressourcenorientierter Ansatz
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Retail trade
2
Viral marketing
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Virales Marketing
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construal fit
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distance to headquarters
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Herhausen, Dennis
4
Grewal, Dhruv
3
Schoegel, Marcus
2
Cummings, Krista Hill
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Emrich, Oliver
1
Grewal, Lauren
1
Kipfelsberger, Petra
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Kleijnen, Mirella H. P.
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Ludwig, Stephan
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Miočević, Dario
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Morgan, Robert
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Journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research
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ECONIS (ZBW)
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Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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2
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
3
The digital marketing capabilities gap
Herhausen, Dennis
;
Miočević, Dario
;
Morgan, Robert
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
Saved in:
4
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
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