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Digital marketing applications
Aydin, Hadice - 2019
"To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and...
Persistent link: https://www.econbiz.de/10012126675
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick - 2019
Persistent link: https://www.econbiz.de/10011982757
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Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer; Bormann, Patrick; Hundt, Michael - In: Journal of advertising research 59 (2019) 3, pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
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Optimization issues in web and mobile advertising : past and future trends
Kumar, Subodha - 2016
Persistent link: https://www.econbiz.de/10011391050
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Social networks on cashback websites
Ballestar, María Teresa; Sainz, Jorge; … - In: Psychology & marketing 33 (2016) 12, pp. 1039-1045
Persistent link: https://www.econbiz.de/10011627261
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer; Bormann, Patrick; Holsing, Christian - 2016
Persistent link: https://www.econbiz.de/10012156396
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Affiliate-Netzwerke : eine empirische Analyse des deutschen Marktes
Brühl, Mathias - 2009
Persistent link: https://www.econbiz.de/10003888075