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Editorial: Making behavioral r...
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Internet marketing
Consumer behaviour
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Perception
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sensory marketing
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Retail trade
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Retail atmospherics
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Werbung
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ambient scent
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(un)healthy food choices
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Advertising effects
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Ambient music
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Atmospherics
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Augmented reality and virtual reality
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Abell, Annika
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Biswas, Dipayan
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Journal of interactive marketing
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What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions
Abell, Annika
;
Smith, Leah
;
Biswas, Dipayan
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10014575201
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Digital engagement on social media : how food image content influences social media and influencer marketing outcomes
Abell, Annika
;
Biswas, Dipayan
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014228861
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