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Internet marketing
Consumer behaviour
82,293
Konsumentenverhalten
79,812
Unternehmensethik
17,472
Business ethics
16,890
Theorie
13,358
Theory
13,146
Ethics
12,721
Ethik
12,207
Wirtschaftsethik
9,349
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8,979
Beziehungsmarketing
8,943
Brand management
7,543
Markenführung
7,500
Economic ethics
7,185
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7,116
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7,062
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6,656
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6,615
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6,313
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5,899
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5,624
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5,465
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5,454
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5,452
Deutschland
5,255
Germany
4,883
Social Web
4,713
Social web
4,711
Online-Marketing
4,447
Service quality
4,394
Dienstleistungsqualität
4,349
Brand
4,285
Markenartikel
4,275
Einzelhandel
4,153
Retail trade
4,115
Experiment
3,816
Werbewirkung
3,614
Electronic Commerce
3,612
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Dwivedi, Yogesh Kumar
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Filieri, Raffaele
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Ghose, Anindya
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11
Law, Chun Hung Roberts
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Hollebeek, Linda D.
10
Pauwels, Koen
10
Reijmersdal, Eva A. van
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
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8
Kannan, P. K.
8
Liberali, Guilherme
8
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Okumus, Fevzi
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8
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8
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8
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8
Ahuja, Vandana
7
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7
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7
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7
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7
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7
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7
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7
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7
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7
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7
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7
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7
Rozendaal, Esther
7
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
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Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
77
Journal of marketing communications
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
51
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Marketing intelligence & planning
37
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of advertising research
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
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ECONIS (ZBW)
4,423
Other ZBW resources
13
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1
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1
Competitive deviance from ethicality : a focus on online settings
Şahin-Kazazoğlu, Gözde Nur
;
Özçelik, Ayşe Bengi
; …
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 19-43)
.
2019
Persistent link: https://www.econbiz.de/10012104158
Saved in:
2
Ethics
in advertising : exploring the telecommunication industry's employment of
ethics
in advertisements
Ahmed, Mohammad Ekhlaque
;
Khan, Marium Mateen
- In:
Inventi impact: service sector
(
2017
)
3
,
pp. 132-143
Persistent link: https://www.econbiz.de/10011752726
Saved in:
3
Ethical aspects of digital (eHealth and mHealth) marketing
Koinig, Isabell
;
Diehl, Sandra
;
Terlutter, Ralf
- In:
The SAGE handbook of marketing ethics
,
(pp. 367-382)
.
2021
Persistent link: https://www.econbiz.de/10012306267
Saved in:
4
Ethics
of the attention economy : the problem of social media addiction
Bhargava, Vikram R.
;
Velasquez, Manuel G.
- In:
Business ethics quarterly : the journal of the Society …
31
(
2021
)
3
,
pp. 321-359
Persistent link: https://www.econbiz.de/10012593541
Saved in:
5
Investigating the mediating role of advertisement morality for organisational values and
ethics
towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
- In:
International journal of business governance and ethics …
15
(
2021
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
Saved in:
6
Consumers' concerns with how they are researched online
Moraes, Caroline
- In:
Business & professional ethics journal
36
(
2017
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10011687837
Saved in:
7
Ethics
of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
8
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
9
Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina
;
Micevski, Milena
- In:
Journal of business research : JBR
104
(
2019
),
pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
Saved in:
10
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
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