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Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach

Johnson, Marina Evrim; Malaga, Ross A. - In: Journal of business analytics 7 (2024) 2, pp. 120-135

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Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)

Geibel, Richard (ed.); Machavariani, Shalva (ed.) - International Scientific-Practical Conference <2022, Online> - 2023

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...

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Digital Marketing Technologies

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Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies...

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The role of marketing analytics in the ethical consumption of online consumers

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Artificial intelligence in interactive marketing : a conceptual framework and research agenda

Peltier, James; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90

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Leveraging e-commerce performance through machine learning algorithms

Micu, Adrian; Geru, Marius; Capatina, Alexandru; Avram, … - In: Analele Universităţii Dunărea de Jos Galaţi / 1 25 (2019) 2, pp. 162-171

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Data portability effects on data-driven innovation of online platforms : analyzing Spotify

Flórez Ramos, Esmeralda; Blind, Knut - In: Telecommunications policy : the international journal … 44 (2020) 9, pp. 1-16

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Artificial intelligence & data obfuscation : algorithmic competition in digital ad auctions

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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent

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Customer acquisition via display advertising using multi-armed bandit experiments

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