Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...

Consumers have shifted their consumption of online content dramatically from websites that they browse from a personal computer to apps that they use on mobile devices. Marketers have moved with the eyeballs, particularly since people use their smartphones much of the day and carry them wherever...

Mobile advertising allows retailers, service providers, and manufacturers to provide consumers with increasingly relevant offers. The success of such campaigns depends on an ever better understanding of environmental, consumer, and technological context variables; a strong focus on advertising...

This paper presents a review of empirical methods used to assess the behavioral, economic, and political outcomes of Internet and social media usage. Instead of merely surveying the various impacts of the Internet, we examine the methods adopted to identify these impacts. We describe two main...

Recent and ongoing investments into telecommunications infrastructure have facilitated the repeated waves of digitization, both in personal and professional life. I address the question of which actors should contribute to investment costs into telecoms infrastructure and how. One widely...

The market for the exchange of traffic among networks on the Internet has proved to be remarkably efficient and adaptable.While the issue of network neutrality has dominated policy debates in recent years, the evolution of this market has begun to provide answers to many of the questions raised...

This paper discusses the impacts of providing energy efficiency information to online shoppers. It lays out mechanisms by which this may improve appliance purchase and use decisions, raise awareness, improve innovation and align market forces with sustainability objectives. It finds that...

The debate on network neutrality concerns the ways in which Internet Service Providers (ISPs) can manage the traffic on their network, as gatekeepers of information between content providers and end-users on the Internet. The European institutions have chosen not to regulate network management...