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~subject:"Internet marketing"
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Internet marketing
Marktforschung
12,270
Market research
6,834
Data Mining
5,827
Data mining
5,758
Big Data
4,637
Big data
4,403
Qualitative Methode
2,555
Qualitative method
2,534
Theorie
2,533
Theory
2,513
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2,297
Konsumentenverhalten
2,263
Deutschland
1,620
Germany
1,284
Marketing
1,098
Künstliche Intelligenz
1,088
Artificial intelligence
1,068
Social Web
1,008
Social web
1,007
Prognoseverfahren
981
Forecasting model
970
big data
911
Vereinigte Staaten
900
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809
Marketingmanagement
770
Marketing management
752
United States
750
Relationship marketing
731
Beziehungsmarketing
728
Bibliometrics
696
Bibliometrie
695
Innovation
676
Text
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Scientific method
626
Wissenschaftliche Methode
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data mining
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Online-Marketing
546
Management-Informationssystem
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Management information system
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Mariani, Marcello M.
4
Rita, Paulo
4
Saura, José Ramón
4
Stephen, Andrew T.
4
Whinston, Andrew B.
4
Chen, Jianqing
3
He, Wu
3
Klaus, Philipp
3
Kozielski, Robert
3
Kwok, Linchi
3
Law, Chun Hung Roberts
3
Moro, Sérgio
3
Pelsmacker, Patrick de
3
Qiu, Liangfei
3
Roy, Gobinda
3
Tan, Yong
3
Tucker, Catherine
3
Xiang, Zheng
3
Xie, Karen L.
3
Akula, Vasudeva
2
Amandeep Singh
2
Ballings, Michel
2
Bigné Alcañiz, J. Enrique
2
Callahan, Sean
2
Chong, Alain Yee Loong
2
Comley, Pete
2
Datta, Biplab
2
Datta, Hannes
2
Decker, Reinhold
2
Dens, Nathalie
2
Dover, Yaniv
2
Du, Qianzhou
2
Du, Rex Yuxing
2
Dusi, Silvia
2
Ewing, Michael
2
Fan, Weiguo
2
Füller, Johann
2
Geissinger, Andrea
2
Ghorbani, Zahra
2
Glass, Russell
2
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American Marketing Association
6
Springer Fachmedien Wiesbaden
3
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Advertising Research Foundation
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Statistisches Amt
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
International Conference on Digital Economy <2., 2017, Sidi Bou Said>
1
International Scientific-Practical Conference <2022, Online>
1
International Workshop on Data Mining in Marketing <15., 2019, New York, NY>
1
OECD
1
Springer-Verlag GmbH
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
White Bullet Solutions Limited
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
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Published in...
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Journal of business research : JBR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of management information systems : JMIS
12
Tourism management : research, policies, practice
11
International journal of contemporary hospitality management
10
Information systems research : ISR
9
International journal of internet marketing and advertising : IJIMA
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Business horizons
6
International journal of market research
6
Journal of marketing
6
Journal of marketing communications
6
Journal of marketing research
6
Journal of retailing and consumer services
6
European journal of marketing
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of destination marketing & management
4
Journal of hospitality marketing & management
4
Journal of marketing analytics : JMA
4
Journal of retailing
4
SpringerLink / Bücher
4
Technological forecasting & social change : an international journal
4
Tourism management perspectives : TMP
4
Young consumers : insight and ideas for responsible marketers
4
Big Data and the complexity of labour market policies : new approaches in regional and local labour market monitoring for reducing skills mismatches
3
Electronic commerce research
3
European journal of operational research : EJOR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic commerce : IJEC
3
International journal of electronic customer relationship management : IJECRM
3
International journal of hospitality management
3
Journal of consumer behaviour : an international research review
3
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Source
All
ECONIS (ZBW)
536
Other ZBW resources
3
RePEc
1
USB Cologne (EcoSocSci)
1
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1
How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili
;
Song, Michael
- In:
Research-technology management : RTM
65
(
2022
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
Saved in:
2
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
3
The state of #digitalentrepreneurship : a big data Leximancer analysis of social media activity
Wilk, Violetta
;
Cripps, Helen
;
Capatina, Alexandru
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1899-1916
Persistent link: https://www.econbiz.de/10012703328
Saved in:
4
The informational value of employee online reviews
Symitsi, Efthymia
;
Stamolampros, Panagiotis
; …
- In:
European journal of operational research : EJOR
288
(
2021
)
2
,
pp. 605-619
Persistent link: https://www.econbiz.de/10012439231
Saved in:
5
Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection
Song, Long
;
Lau, Raymond Yiu Keung
;
Kwok, Ron Chi-Wai
; …
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 51-81
Persistent link: https://www.econbiz.de/10011699103
Saved in:
6
Exploring thematic composition of online reviews : a topic modeling approach
Vallurupalli, Vamsi
;
Bose, Indranil
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10012419598
Saved in:
7
An analytical journey towards big data
Phillips-Wren, Gloria
;
Hoskisson, Angela
- In:
Journal of decision systems
24
(
2015
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10011333339
Saved in:
8
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
9
Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
10
Tourism analytics : social media analytics framework for promoting Asian tourist destinations using big data approach
Sahil Raj
;
Kajla, Tanveer
- In:
Journal for global business advancement : JGBA
11
(
2018
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10011941163
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