Uncovering the message from the mess of big data
Year of publication: |
January-February 2016
|
---|---|
Authors: | Bendle, Neil T. ; Wang, Xin |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 1, p. 115-124
|
Subject: | Big data | User-Generated content | Latent Dirichlet Allocation | Topic modeling | Market research | Qualitative data | Data Mining | Data mining | Marktforschung | Big Data |
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