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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze

Patrzałek, Wanda (ed.) - 2015

Persistent link: https://www.econbiz.de/10012004694

"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement

Hwang, Chanmi; Lee, Youngji; Diddi, Sonali; Karpova, Elena - In: Journal of fashion marketing and management 20 (2016) 4, pp. 435-452

Persistent link: https://www.econbiz.de/10011551740

A brand hegemony rejection explanation for digital piracy

Jütte, Espen; Olson, Erik L. - In: European journal of marketing 56 (2022) 5, pp. 1512-1531

Persistent link: https://www.econbiz.de/10013350974

The effect of stereotypical music on the customer selection of wine in an online environment

Damen, Marlou; Hest, Iris van; Wernaart, Bart F. W. - In: Journal of innovations in digital marketing 2 (2021) 2, pp. 37-47

Persistent link: https://www.econbiz.de/10014383262

Purchasing wine online : the effects of social influence, perceived usefulness, perceived ease of use, and wine involvement

Bonn, Mark Andrew; Kim, Woo Gon; Kang, Sora; Cho, Meehee - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 841-869

Persistent link: https://www.econbiz.de/10011621361

Social media and societal marketing : a path for a better wine?

Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279

Persistent link: https://www.econbiz.de/10011532951

Wine attributes, perceived risk and online wine purchase intention : the cross-level interaction effects of website quality

Cho, Meehee; Bonn, Mark Andrew; Kang, Sora - In: International journal of hospitality management 43 (2014), pp. 108-120

Persistent link: https://www.econbiz.de/10010427928

Virtual wine tours and wine tasting : the influence of offline and online embodiment integration on wine purchase decisions

Wen, Han; Leung, Xi Y. - In: Tourism management : research, policies, practice 83 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012417923

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

Persistent link: https://www.econbiz.de/10012601505

The extent of "deceptive" advertising by wine retailers : caveat venditor

Gokcekus, Omer - In: International journal of wine business research 36 (2024) 1, pp. 122-140

Persistent link: https://www.econbiz.de/10014484120

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