Purchasing wine online : the effects of social influence, perceived usefulness, perceived ease of use, and wine involvement
Mark A. Bonn and Woo Gon Kim, Sora Kang, Meehee Cho
| Year of publication: |
October-December 2016
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| Authors: | Bonn, Mark Andrew ; Kim, Woo Gon ; Kang, Sora ; Cho, Meehee |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 7/8, p. 841-869
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| Subject: | involvement | online wine purchase behavior | perceived ease of use | perceived website usefulness | social influence | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Website | Online-Handel | Online retailing | Weinbau | Wine industry | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2016.1115382 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011621361