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Profiling the australian Google consumer : implications of search engine practices for consumer law and policy

Daly, Angela; Scardamaglia, Amanda - In: Journal of consumer policy : consumer issues in law, … 40 (2017) 3, pp. 299-320

Persistent link: https://www.econbiz.de/10011786477

Google AdWords : das umfassende Handbuch

Pelzer, Guido; Gerigk, Dagmar - 2018 - 2., aktualisierte und erweiterte Auflage

Google AdWords ist ein Werbeinstrument für Unternehmen im Internet. Dabei werden Werbeanzeigen bei bestimmten … Suchbegriffen eingeblendet. Da sich seit der 1. Auflage des Buchs 2015 (ID-B 26/15) einiges bei Google AdWords verändert hat, legten …

Persistent link: https://www.econbiz.de/10011512918

Algorithms for online matching, assortment, and pricing with tight weight-dependent competitive ratios

Simchi-Levi, David - In: Operations research 68 (2020) 6, pp. 1787-1803

Persistent link: https://www.econbiz.de/10012392161

Advertising media

Jugenheimer, Donald W.; Turk, Peter B. - 1980

Persistent link: https://www.econbiz.de/10000559263

Practitioners' view of the role of OOH advertising media in IMC campaigns

Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...

Persistent link: https://www.econbiz.de/10011644720