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~subject:"Internet marketing"
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Internet marketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Markenführung
17,031
Brand management
17,009
Theorie
14,264
Theory
14,023
Markenimage
10,873
Brand image
10,658
Produktentwicklung
9,964
Beziehungsmarketing
9,941
Relationship marketing
9,928
Markenartikel
9,129
New product development
8,790
Brand
8,034
USA
6,793
Deutschland
6,792
United States
6,544
Innovation
6,309
Produktionsfunktion
6,198
Germany
6,033
Customer satisfaction
5,778
Kundenzufriedenheit
5,777
Social Web
5,750
Social web
5,743
Produktgestaltung
5,629
Online-Handel
5,508
Online retailing
5,494
Perception
5,355
Wahrnehmung
5,290
Production function
5,282
Online-Marketing
5,197
Product design
4,559
Service quality
4,556
Dienstleistungsqualität
4,548
Einzelhandel
4,460
Innovationsmanagement
4,375
Retail trade
4,352
Innovation management
4,237
Werbewirkung
4,203
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2,864
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839
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4,283
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856
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3,975
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64
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57
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53
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46
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30
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27
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27
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9
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4,966
German
169
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4
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1
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Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Ko, Eunju
13
Ghose, Anindya
12
Law, Chun Hung Roberts
12
Pauwels, Koen
12
Rita, Paulo
12
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
10
Urban, Glen L.
10
Akram, Umair
9
Dens, Nathalie
9
Hauser, John R.
9
Hollebeek, Linda D.
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Michaelidou, Nina
9
Okumus, Fevzi
9
Reijmersdal, Eva A. van
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Choi, Yung Kyun
8
Kannan, P. K.
8
Kreutzer, Ralf T.
8
Liberali, Guilherme
8
Mattila, Anna S.
8
Ozuem, Wilson
8
Pavlou, Paul A.
8
Pelsmacker, Patrick de
8
Rahman, Zillur
8
Richard, Marie-Odile
8
Schivinski, Bruno
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Chen, Huan
7
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Springer Fachmedien Wiesbaden
15
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
7
National Bureau of Economic Research
4
IGI Global
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Haufe-Lexware GmbH & Co. KG
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
EBS Business School
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Graduate School Of Business Administration
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Telecommunications Society
1
Josef Eul Verlag GmbH
1
Markendialog <18, 2014, Berlin>
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
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Published in...
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Journal of business research : JBR
218
Journal of retailing and consumer services
151
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of advertising : the review of marketing communications
79
Journal of marketing communications
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of promotion management : innovations in planning and applied research
59
Journal of internet commerce
54
The journal of product & brand management
53
International journal of hospitality management
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
50
Journal of advertising research
45
Cogent business & management
44
Tourism management : research, policies, practice
40
Electronic commerce research
39
The journal of brand management : an international journal
38
Journal of promotion management : JPM
34
International journal of advertising : the quarterly review of marketing communications
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
32
Journal of marketing
32
International journal of technology marketing : IJTMkt
31
Marketing intelligence & planning
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
SpringerLink / Bücher
30
Technological forecasting & social change : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of management information systems : JMIS
29
International journal of consumer studies
28
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
28
Psychology & marketing
28
Young consumers : insight and ideas for responsible marketers
27
Journal of marketing management : MM
26
Journal of hospitality marketing & management
25
Business horizons
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
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All
ECONIS (ZBW)
5,137
BASE
1
USB Cologne (EcoSocSci)
1
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1
Moderating effects of prior
brand
usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
2
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
3
Brand
crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
4
Warmth or competence : understanding the effect of
brand
perception
on purchase intention via online reviews
Baoku, Li
;
Nan, Yafeng
- In:
Journal of contemporary marketing science
6
(
2023
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
Saved in:
5
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and
brand
choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
6
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
7
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
8
The effect of Electronic Word-Of-Mouth (EWOM) on
brand
im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam
;
Shehnaz Tehseen
- In:
SocioEconomic challenges : SEC
2
(
2018
)
3
,
pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
Saved in:
9
Social networking the
brand
: an exploration of the drivers of
brand
image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
10
An integrated model of social media
brand
love : mediators of
brand
attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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