The internet giants - Facebook, Amazon, Netflix and Google, among others - have transformed society with both positive … internet giants are multisided markets (MSM); their economic rents are "hidden" from the public. On the user-side of the market … rents are not so obvious. This paper addresses the monopolistic/monopsony aspect of the internet giants. In the singlesided …

The Internet search engine market has seen a proliferation of entrants over the last few years. While Yahoo! was the …