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Internet marketing
Consumer behaviour
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advertising
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carbonated soft drinks
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consumer behavior
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demand
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sodas
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Liu, Yizao
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Lopez, Rigoberto A.
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He, Xi
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Journal of agricultural & food industrial organization
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Are online and offline advertising substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
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The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
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