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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
11
Konsumentenverhalten
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Social Web
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Social web
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Facebook
5
Online-Marketing
4
Gesundheitswesen
3
Health care system
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Patienten
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Patients
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Social network
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Soziales Netzwerk
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Viral marketing
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Virales Marketing
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Advertising
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Advertising effects
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Confidence
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Customer satisfaction
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Gesundheitsversorgung
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Health care
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Kundenzufriedenheit
2
Mobile Anwendung
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Mobile Business
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Mobile application
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Mobile business
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Mobile communications
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Mobilkommunikation
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Satisfaction
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Subsistence economy
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Subsistenzwirtschaft
2
Vertrauen
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Werbewirkung
2
Werbung
2
Zufriedenheit
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attitudes
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segmentation
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trust
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App-based mobile financial services
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Attitudes
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Wiese, Melanie
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Andrews, Lynda
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Bianchi, Constanza
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Fazal-e-Hasan, Syed
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Akareem, Husain Salilul
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Botella-Carrubi, Dolores
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Cuneo, Andrés
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Martínez-Climent, Carla
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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2
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
3
A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
Saved in:
4
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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