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The Second Digital Revolution
Rindfleisch, Aric - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
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Elements of strategic social media marketing : a holistic framework
Felix, Reto; Rauschnabel, Philipp A.; Hinsch, Chris - In: Journal of business research : JBR 70 (2017), pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
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Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.; Kammerlander, Nadine; Ivens, … - In: Journal of marketing theory and practice 24 (2016) 4, pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
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Engaging fans and the community in social media : interaction with institutions of higher education on Facebook
Brech, Felicitas M.; Messer, Uwe; Schee, Brian A. Vander; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 112-130
Persistent link: https://www.econbiz.de/10011706690
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Interaktionstreiber in der Facebook-Kommunikation : eine empirische Studie
Rauschnabel, Philipp A.; Praxmarer-Carus, Sandra; … - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 271-294). 2012
Persistent link: https://www.econbiz.de/10009747608
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Social media marketing : how design features influence interaction with brand postings on Facebook
Rauschnabel, Philipp A.; Praxmarer-Carus, Sandra; … - In: Current insights and future trends : [extended versions …, (pp. 153-161). 2012
Persistent link: https://www.econbiz.de/10009748166
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Einsatzmöglichkeiten von Facebook Fanpages für Unternehmen
Rauschnabel, Philipp A.; Ivens, Björn Sven; … - In: Social Media und Brand Community Marketing : …, (pp. 139-165). 2013
Persistent link: https://www.econbiz.de/10009700358
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Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle; Ivens, Björn Sven; Molloy, Janice; … - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
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The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Narang, Unnati; Yadav, Manjit S.; Rindfleisch, Aric - In: Journal of marketing research 59 (2022) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10012801820