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Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
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"Mo" together or alone? : investigating the role of fundraisers' networks in online peer-to-peer fundraising
Priante, Anna; Ehrenhard, Michel L.; Broek, Tijs van den; … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 5, pp. 986-1009
Persistent link: https://www.econbiz.de/10013391996
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Social networking and HRD
Roberts, Gaenor; Sambrook, Sally - In: Human resource development international : enhancing … 17 (2014) 5, pp. 577-587
Persistent link: https://www.econbiz.de/10010506002
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
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Will Facebook save or destroy social capital? : an empirical investigation into the effect of online interactions on trust and networks
Sabatini, Fabio; Sarracino, Francesco - 2013
sociability. We find that participation in SNSs such as Facebook and Twitter has a positive effect on face to face interactions …
Persistent link: https://www.econbiz.de/10010222317
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Social media capital and civic engagement : does type of connection matter?
Lee, Young-Joo - In: International review on public and non-profit marketing 19 (2022) 1, pp. 167-189
Persistent link: https://www.econbiz.de/10013168685
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Combining textual cues with social clues : utilizing social features to improve sentiment analysis in social media
Ilk, Noyan; Fan, Shaokun - In: Decision sciences 53 (2022) 2, pp. 320-347
Persistent link: https://www.econbiz.de/10013186459
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Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri; Bhattacharyya, Siddhartha - In: Journal of marketing 86 (2022) 4, pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
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All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick; Freberg, Karen - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
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Social network sites : early adopters' personality and influence
Lynn, Theo; Muzellec, Laurent; Caemmerer, Barbara; … - In: The journal of product & brand management 26 (2017) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10011666444