Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Year of publication: |
2014
|
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Authors: | Hambrick, Marion E. ; Pegoraro, Ann |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 3/4, p. 120-140
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Subject: | social network analysis | SNA | Olympic Games | word-of-mouth | WOM | hash tags | Twitter | Social Web | Social web | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Sportveranstaltung | Sport event |
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