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~subject:"Internet marketing"
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Internet marketing
Konsumentenverhalten
79,110
Consumer behaviour
78,677
Finanzdienstleistung
12,211
Financial services
11,793
Theorie
10,193
Theory
10,020
Beziehungsmarketing
9,025
Relationship marketing
9,013
Markenführung
7,372
Brand management
7,369
Markenimage
6,535
Brand image
6,511
USA
5,732
Verbraucherschutz
5,557
Deutschland
5,533
Online-Handel
5,494
Online retailing
5,480
United States
5,453
Kundenzufriedenheit
5,452
Customer satisfaction
5,449
Germany
4,945
Social Web
4,784
Social web
4,782
Dienstleistungsqualität
4,389
Service quality
4,385
Online-Marketing
4,381
Markenartikel
4,226
Brand
4,222
Einzelhandel
4,125
Consumer protection
4,067
Retail trade
4,039
Electronic Commerce
3,789
E-commerce
3,649
Werbewirkung
3,565
Verbraucherverhalten
3,562
Advertising effects
3,527
Experiment
3,338
Emotion
3,154
Werbung
2,959
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Undetermined
2,513
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732
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3,706
Book / Working Paper
650
Journal
1
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3,512
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3,512
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190
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190
Graue Literatur
99
Non-commercial literature
99
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74
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74
Hochschulschrift
47
Collection of articles of several authors
38
Conference paper
38
Konferenzbeitrag
38
Sammelwerk
38
Aufsatzsammlung
34
Konferenzschrift
31
Thesis
19
Collection of articles written by one author
8
Sammlung
8
Conference proceedings
7
Amtsdruckschrift
6
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6
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5
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5
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5
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5
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4
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4
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4
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English
4,281
German
74
Polish
2
Czech
1
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
12
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Okumus, Fevzi
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Bilgihan, Anil
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
Athey, Susan
6
Balakrishnan, Janarthanan
6
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
6
Information Resources Management Association
5
National Bureau of Economic Research
4
OECD
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Peter Lang GmbH
2
RWTH Aachen
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien / Unit Cybersecurity and Digital Privacy Policy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
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Published in...
All
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
46
Cogent business & management
44
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
Journal of promotion management : JPM
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Journal of management information systems : JMIS
27
Technological forecasting & social change : an international journal
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Marketing intelligence & planning
25
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing management : MM
23
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of strategic marketing
22
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Source
All
ECONIS (ZBW)
4,356
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1
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1
The influence process of electronic word-of-mouth on traveller's visit intention : a conceptual framework
Wang, Ping
- In:
International journal of networking and virtual …
16
(
2016
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011585200
Saved in:
2
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
3
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
4
Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana
;
Agus, Anna Amalyah
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
Saved in:
5
Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Agag, Gomaa M.
;
Khashan, Mohamed A.
;
ElGayaar, Mohammed H.
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
Saved in:
6
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
7
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
8
Predicting customers' intentions to check in on Facebook while patronizing hospitality firms
Wang, Hsiu-Yuan
- In:
Service business
10
(
2016
)
1
,
pp. 201-222
Persistent link: https://www.econbiz.de/10011722229
Saved in:
9
Factors influencing consumers' attitude, intention and behavior towards short message service-based mobile advertising in Pakistan
Shaheen, Muhammad
;
Lodhi, Rab Nawaz
;
Mahmood, Zahid
; …
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011751000
Saved in:
10
Investigating Indian car buyers' decision to use digital marketing communication : an empirical application of decomposed TPB
Dahiya, Rekha
;
Gayatri
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10011833600
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