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A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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Excellence of social media : a quality assessment
Roja, M. Parveen - In: International journal of business excellence : IJBEX 20 (2020) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012168753
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Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
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Romanticisation and monetisation of the digital nomad lifestyle : the role played by online narratives in shaping professional identity work
Bonneau, Claudine; Aroles, Jeremy; Estagnasié, Claire - In: Organization : the interdisciplinary journal of … 30 (2023) 1, pp. 65-88
Persistent link: https://www.econbiz.de/10014246718
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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Marketing mit Youtube
Nufer, Gerd; Kaps, Anne - Fachhochschule Reutlingen / European School of Business - 2017
hohes Vertrauen entgegen-gebracht wird, weshalb sie sich sehr gut für Influencer-Marketing eignen. Marketing mit Youtube … Youtube als Marke-tinginstrument im Hinblick auf Influencer-Marketing. …
Persistent link: https://www.econbiz.de/10011704305
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela; Steel, Marion; Cooper, Tony - In: Marketing intelligence & planning 33 (2015) 7, pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962