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Internet marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
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A hierarchical marketing communications model of online and offline media synergies
Naik, Prasad A.
;
Peters, Kay
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 288-299
Persistent link: https://www.econbiz.de/10003893284
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