A hierarchical marketing communications model of online and offline media synergies
Prasad A. Naik & Kay Peters
| Year of publication: |
2009
|
|---|---|
| Authors: | Naik, Prasad A. ; Peters, Kay |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 4, p. 288-299
|
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Synergie | Synergy | Mehrebenenanalyse | Multi-level analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893284