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Online advertising and real estate sales : evidence from the housing market

Zhang, Xiuzhi; Zhang, Ying; Lin, Zhijie - In: Electronic commerce research 23 (2023) 1, pp. 605-622

Persistent link: https://www.econbiz.de/10014251734

A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook

Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225

Persistent link: https://www.econbiz.de/10012022536

Position effects in search advertising and their moderators : a regression discontinuity approach

Narayanan, Sridhar; Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 388-407

Persistent link: https://www.econbiz.de/10011291344

Measuring the return to online advertising : estimation and inference of endogenous treatment effects

Khan, Shakeeb; Nekipelov, Denis N.; Rao, Justin - 2018

Persistent link: https://www.econbiz.de/10011797145

Competitive advertising on brand search : traffic stealing and click quality

Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

Close enough? : a large-scale exploration of non-experimental approaches to advertising measurement

Gordon, Brett R.; Moakler, Robert; Zettelmeyer, Florian - In: Marketing science 42 (2023) 4, pp. 768-793

Persistent link: https://www.econbiz.de/10014317642

Internet offer prices for flats and their determinants : a cross section of large European cities

Cholodilin, Konstantin Arkadʹevič - 2012

In this paper, we construct a data set of Internet offer prices for flats in 48 large European cities from 24 countries. The data are collected in January - April 2012 from 33 websites, where the advertisements of flats for sale are placed. Using these data we investigate the determinants of the...

Persistent link: https://www.econbiz.de/10009579235

Internet-based hedonic indices of rents and prices for flats : example of Berlin

Cholodilin, Konstantin Arkadʹevič; Mense, Andreas - 2012

In this paper, we suggest to estimate the home rents and prices in German regions/cities using the data from Internet ads offering the housing for rent and sale. Given the richness of information contained in the ads, we are able to construct the quality-adjusted rent and price indices using the...

Persistent link: https://www.econbiz.de/10009580150

Property porn : an analysis of online real estate advertising

Botterill, Jacqueline - In: The Routledge companion to advertising and promotional …, (pp. 326-337). 2013

Persistent link: https://www.econbiz.de/10010197440

Competition and crowd-out for brand keywords in sponsored search

Simonov, Andrey; Nosko, Chris; Rao, Justin M. - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 200-215

Persistent link: https://www.econbiz.de/10011864713

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