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Internet marketing
Internet
19,761
Datenschutz
5,780
Electronic Commerce
5,540
Data protection
5,091
E-commerce
5,075
Deutschland
2,729
Konsumentenverhalten
2,351
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2,348
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1,906
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1,624
Social web
1,621
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1,586
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1,576
Internet of things
1,556
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1,546
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1,486
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1,483
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1,456
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1,405
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1,350
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1,346
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1,188
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internet
975
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771
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710
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710
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Bandyopadhyay, Subir
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5
Lambrecht, Anja
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5
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Charlesworth, Alan
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International journal of internet marketing and advertising : IJIMA
22
Journal of business research : JBR
20
Information systems research : ISR
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of management information systems : JMIS
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of internet commerce
13
Journal of retailing and consumer services
12
International journal of electronic marketing and retailing : IJEMR
11
International journal of e-business research : an official publication of the Information Resources Management Association
10
Electronic commerce research
9
International journal of advertising : the quarterly review of marketing communications
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Technological forecasting & social change : an international journal
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
European research studies
7
SpringerLink / Bücher
7
CESifo working papers
6
Electronic markets : the international journal on networked business
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Information economics and policy : IEP
6
International journal of business information systems : IJBIS
6
International journal of industrial organization
6
International journal of technology marketing : IJTMkt
6
Journal of marketing research : JMR
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
Marketing letters : a journal of research in marketing
6
Review of industrial organization : RIO
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Discussion papers / CEPR
5
Health marketing quarterly
5
International journal of advertising : the review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of customer behaviour
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of retailing
5
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ECONIS (ZBW)
1,347
USB Cologne (EcoSocSci)
63
BASE
1
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1
Digital disruption : a transformation in graduate management online education
Thomas, Dwight Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 223-233)
.
2017
Persistent link: https://www.econbiz.de/10012163518
Saved in:
2
Physical web atmospherics : utilising
internet
of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
3
The
internet
of things : new value streams for customers
Wahi, Ashok Kumar
;
Ahuja, Vandana
- In:
International journal of information technology and …
16
(
2017
)
4
,
pp. 360-375
Persistent link: https://www.econbiz.de/10011891037
Saved in:
4
Internet
of things and big data as enablers for business digitalization strategies
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
Technovation : the international journal of …
98
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012608011
Saved in:
5
Adding "things" to the
internet
: exploring the spillover effect of technology acceptance
Lu, Yang
;
Papagiannidis, Savvas
;
Alamanos, Eleftherios
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 626-650
Persistent link: https://www.econbiz.de/10012584559
Saved in:
6
Impact of advertising on users' perceptions regarding the
Internet
of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
7
Transformative Marketing : Combining New Age Technologies and Human Insights
Kumar, V.
;
Kotler, Philip
-
2024
with Metaverse -- Chapter 7: Transformative Marketing with
Internet
of Things (IoT) -- Chapter 8: Transformative Marketing …
Persistent link: https://www.econbiz.de/10014558556
Saved in:
8
Vertrieb 4.0 : Vertrieb und Marketing in einer digitalen Welt
Biesel, Hartmut H.
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011544304
Saved in:
9
McLuhan's nightmare
Martin, Dick
- In:
Journal of business strategy
35
(
2014
)
6
,
pp. 58-65
Persistent link: https://www.econbiz.de/10010470675
Saved in:
10
B2B engagement within an
internet
of things ecosystem
Soltani, Sadia
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 146-159
Persistent link: https://www.econbiz.de/10012797124
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