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Consumer culture and political ideology plots in social media campaigns
Oyedele, Adesegun; Hernandez, Monica D.; Backes, Kayla - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
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Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.; Ohlsson, Ragnar; Tännsjö, Torbjörn - 1978
Persistent link: https://www.econbiz.de/10000558937
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Partisan selective engagement : evidence from Facebook
Garz, Marcel; Sörensen, Jil; Stone, Daniel F. - 2019
This study investigates the effects of variation in "congeniality" of news on Facebook user engagement (likes, shares, and comments). We compile an original data set of Facebook posts by 84 German news outlets on politicians that were investigated for criminal offenses from January 2012 to June...
Persistent link: https://www.econbiz.de/10012138905
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Partisan selective engagement : evidence from Facebook
Garz, Marcel; Sörensen, Jil; Stone, Daniel F. - In: Journal of economic behavior & organization : JEBO 177 (2020), pp. 91-108
Persistent link: https://www.econbiz.de/10012437303
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Social Media Disclosure of Political Ideology
SHI, Rui; Lin, Yupeng; Zeng, Jean (Jieyin) - 2023
document a positive association between proxies for a firm’s liberal ideology and the likelihood of a firm’s disclosing support … anticipatory. Overall, we find that firm’s social media disclosure of political ideology leads to a more ideologically aligned …
Persistent link: https://www.econbiz.de/10014254219
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Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
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What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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Persuasive technology and users acceptance of e-commerce : users perceptions of website persuasiveness
Alhammad, Muna M.; Gulliver, Stephen R. - In: Journal of electronic commerce in organizations : the … 12 (2014) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10010404474