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Internet marketing
Consumer behaviour
82,266
Konsumentenverhalten
79,785
Corporate social responsibility
35,279
Corporate Social Responsibility
34,236
Theorie
10,198
Theory
10,032
Relationship marketing
9,042
Beziehungsmarketing
9,011
Brand management
7,744
Markenführung
7,700
Brand image
6,754
Markenimage
6,710
Sustainable development
6,639
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6,535
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6,153
United States
5,899
Customer satisfaction
5,666
Unternehmensethik
5,654
Business ethics
5,642
Kundenzufriedenheit
5,494
Online-Handel
5,459
Online retailing
5,447
Deutschland
5,160
Social Web
4,899
Social web
4,897
Nachhaltigkeit
4,891
Germany
4,873
Sustainability
4,838
Online-Marketing
4,477
Service quality
4,386
Dienstleistungsqualität
4,336
Brand
4,298
Markenartikel
4,287
Einzelhandel
4,231
Retail trade
4,190
Welt
4,052
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4,025
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3,625
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3,608
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Hollebeek, Linda D.
10
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Boerman, Sophie C.
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
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5
National Bureau of Economic Research
5
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2
OECD
2
Peter Lang GmbH
2
RWTH Aachen
2
Universität Mannheim
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
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Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
56
International journal of hospitality management
52
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
31
Journal of promotion management : JPM
31
Journal of marketing
30
Marketing intelligence & planning
30
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
28
International journal of technology marketing : IJTMkt
28
Journal of advertising research
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Psychology & marketing
25
Journal of marketing research : JMR
24
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of marketing management : MM
22
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ECONIS (ZBW)
4,453
Other ZBW resources
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1
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
2
Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta
;
Shephard, Arlesa
;
Muralidharan, …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
Saved in:
3
The effects of corporate social responsibility and online reputation on consumer decisions
Elsaid, Abdel Moneim M. K.
;
Knight, Michael B.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 339-354
Persistent link: https://www.econbiz.de/10003543561
Saved in:
4
"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Hwang, Chanmi
;
Lee, Youngji
;
Diddi, Sonali
;
Karpova, Elena
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 435-452
Persistent link: https://www.econbiz.de/10011551740
Saved in:
5
Gesellschaftliche Verantwortung von Unternehmen : Wege zu mehr Glaubwürdigkeit und Sichtbarkeit
Schrader, Ulf
(
ed.
);
Muster, Viola
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010480254
Saved in:
6
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
7
The effects of message tone and formats of CSR messages on engagement in social media
Chae, Myoung-Jin
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 501-511
Persistent link: https://www.econbiz.de/10012671429
Saved in:
8
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
9
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
10
Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components
Schreiner, Timo
;
Baier, Daniel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1866-1902
Persistent link: https://www.econbiz.de/10013206288
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