The effects of corporate social responsibility and online reputation on consumer decisions
Year of publication: |
2007
|
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Authors: | Elsaid, Abdel Moneim M. K. ; Knight, Michael B. |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 1.2006/07, 4, p. 339-354
|
Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method | USA | United States |
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