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Internet marketing
Consumer behaviour
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Konsumentenverhalten
30
Relationship marketing
19
Beziehungsmarketing
18
Dienstleistungsqualität
12
Innovation
12
Service quality
12
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9
Service industry
9
Social Web
9
Social web
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marketing
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Customer satisfaction
8
Kundenzufriedenheit
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Customer integration
7
Innovation management
7
Innovationsmanagement
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Kundenintegration
7
Virtual reality
7
Lieferantenmanagement
6
Supplier relationship management
6
Virtuelle Realität
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Online-Marketing
5
Artificial intelligence
4
Augmented reality
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Betriebliche Wertschöpfung
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Customer service
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Customer value
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E-commerce
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Electronic Commerce
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Kundenservice
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Kundenwert
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Netherlands
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New product development
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Online retailing
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Online-Handel
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Wetzels, Martin
4
Grewal, Dhruv
3
Ruyter, Ko de
3
Aguirre, Elizabeth
2
Mahr, Dominik
2
Fuchs, Rainer
1
Hannich, Frank M.
1
Hatzithomas, Leonidas
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Ludwig, Stephan
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Motyka, Scott
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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2
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
3
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
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4
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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5
Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis
Rüeger, Brian
(
ed.
);
Hannich, Frank M.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011841886
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