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Towards a richer understanding of consumers in social marketing contexts : revisiting the stage of change model
Logie-MacIver, Liz
;
Piacentini, Maria
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 60-76
Persistent link: https://www.econbiz.de/10008841695
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2
The dirty pint : consumption objects in young people's extreme alcohol consumption and enactment of self
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
-
2012
Persistent link: https://www.econbiz.de/10009768150
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