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International journal of financial research
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Journal of financial services marketing : JFSM
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Mutual fund advertising : should investors take notice?
Jones, Michael A.
;
Lesseig, Vance P.
;
Smythe, Thomas I.
; …
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10003698348
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2
The Impact of advertising on funds flows in alternative distribution channels
Yankow, Jeffrey J.
;
Smythe, Thomas I.
;
Lesseig, Vance P.
; …
- In:
International journal of financial research
2
(
2011
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10009305730
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