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This book gives you an introduction to investor relations. Despite being a very young profession, investor relations today is widely recognized as one of the most important corporate communication functions. Whether you are a student considering employment in investor relations, a professional...
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Intro -- The Handbook of Financial Communication and Investor Relations -- Contents -- Notes on Contributors -- Part I The Foundations of Financial Communication and Investor Relations -- 1 Investor Relations and Financial Communication -- Definitions -- Return on Expectations -- Efficient...
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Purpose – While investor relations have become an established corporate function, research into how investor relations officers (IROs) practice measurement and evaluation is limited. The purpose of this paper is to examine which approaches and metrics IROs use to gauge their success....
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